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Yudhie Suchyadi
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Jalan Pakuan No 1. Ciheuleut, Kelurahan Tegalega, Kecamatan Bogor Timur, , Bogor, Provinsi Jawa Barat, 16144
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Journal of Social Studies, Arts and Humanities (JSSAH)
Published by Universitas Pakuan
ISSN : -     EISSN : 2808120X     DOI : https://doi.org/10.33751/jssah.v1i01
Core Subject : Religion, Economy, Humanities, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other
Journal of Social Studies, Arts and Humanities is a journal that publishes scientific papers in the field of Social Studies, Arts and Humanities. This Journal, run by Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in Social Studies, Arts and Humanities, and also management policies related to education, teaching, Art, Social Siences, Social Studies, Humanities and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published three times a year, well documented in the form of books, which include a variety of social studies, arts and humanities papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 3, No 2 (2023): Vol 3, No 2 (2023): JOURNAL OF SOCIAL STUDIES, ARTS AND HUMANITIES" : 3 Documents clear
INFLUENCE OF DIGITAL MARKETING AND PRODUCT VARIATIONS WITH BRAND IMAGE AS MODERATING VARIABLES ON PURCHASE DECISIONS (Case study of Deta Yamaha Sukabumi) Ririn Dwi Septiani
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 2 (2023): Vol 3, No 2 (2023): JOURNAL OF SOCIAL STUDIES, ARTS AND HUMANITIES
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i2.7820

Abstract

This study aims to find out (1) the effect of digital marketing on purchasing decisions, (2) the effect of product variations on purchasing decisions, (3) whether brand image can moderate the relationship between digital marketing and purchasing decisions, and (4) whether brand image can moderate the relationship between product variations and Purchase Decisions. This research uses descriptive associative quantitative approach. The population in this study are consumers who make purchases of motorbikes at the Deta Yamaha Sukabumi Dealer, the number of samples taken is 122 respondents. The sampling technique in this research is random sampling. The method of collecting data using a questionnaire method which is measured using a Likert scale. The analytical technique used in this research is path analysis and MRA which is processed using SPSS 25. The results show that there is a positive and significant influence between digital marketing on purchasing decisions with a path coefficient value of = 0.724. There is a positive and significant effect between product variations on purchasing decisions with a path coefficient value of = 0.642. Brand image is able to moderate and strengthen the influence of digital marketing on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.355. Brand image is able to moderate and strengthen the influence of product variations on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.532.
INFLUENCE OF DIGITAL MARKETING AND PRODUCT VARIATIONS WITH BRAND IMAGE AS MODERATING VARIABLES ON PURCHASE DECISIONS (Case study of Deta Yamaha Sukabumi) Putri Handayani
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 2 (2023): Vol 3, No 2 (2023): JOURNAL OF SOCIAL STUDIES, ARTS AND HUMANITIES
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i2.7807

Abstract

This study aims to find out (1) the effect of digital marketing on purchasing decisions, (2) the effect of product variations on purchasing decisions, (3) whether brand image can moderate the relationship between digital marketing and purchasing decisions, and (4) whether brand image can moderate the relationship between product variations and Purchase Decisions. This research uses descriptive associative quantitative approach. The population in this study are consumers who make purchases of motorbikes at the Deta Yamaha Sukabumi Dealer, the number of samples taken is 122 respondents. The sampling technique in this research is random sampling. The method of collecting data using a questionnaire method which is measured using a Likert scale. The analytical technique used in this research is path analysis and MRA which is processed using SPSS 25. The results show that there is a positive and significant influence between digital marketing on purchasing decisions with a path coefficient value of = 0.724. There is a positive and significant effect between product variations on purchasing decisions with a path coefficient value of = 0.642. Brand image is able to moderate and strengthen the influence of digital marketing on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.355. Brand image is able to moderate and strengthen the influence of product variations on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.532.
Upaya Meningkatkan Disiplin Guru Dalam Kehadiran Mengajar Dikelas Melalui Penerapan Reward and Punishment Guru SD Negeri Cibalagung 2 Kota Bogor N. Nurhidayah
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 2 (2023): Vol 3, No 2 (2023): JOURNAL OF SOCIAL STUDIES, ARTS AND HUMANITIES
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i2.9108

Abstract

Efforts to Improve Teacher Discipline in Teaching Attendance in Class Through the Implementation of Reward and Punishment for Elementary School Teachers (SD Negeri Cibalagung 2 Kota Bogor)Improving the quality of learning in schools really depends on several factors. A very important factor, among others, is the implementation of school culture towards improving quality. School culture is a positive thing that must be maintained and implemented by all school members without feeling forced. One of the school cultures that must be maintained is the issue of discipline, including teacher discipline in attending class during the teaching and learning process. To improve teacher discipline, efforts can be made in various ways. In this School Action Research, action was tried in the form of implementing Reward and Punishment for teachers at SDN Cibalagung 2, West Bogor District, Bogor City. This research was carried out in two cycles, because from the results of the research and data analysis, it turned out that in the second cycle, teacher discipline in class attendance during the teaching and learning process increased and met the indicators that had been set at 75%. From the results of this research, it can be concluded that improving teacher discipline in class attendance during teaching and learning activities can be done by implementing Reward and Punishment for teachers.

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